Content Development Case Study: TOSSWARE
TOSSWARE is a start-up drink ware company that came to us in need of a full visual redesign. With a neon green logo and black website, we could see that it did not appeal to high end caterers and event planners. The brand distinguishes itself among its competitors by using high quality recyclable plastic. We kept the green color to focus on the recyclable element, but softened the shade and visually redesigned the brand using soft, natural-looking imagery. We took product and lifestyle photographs that executed this vision and created a website to draw in the ideal clientele.
After the website redesign, TOSSWARE decided to keep working with Small Green Door for SEO and content development. A blog is a great way to build search presence and drive traffic to the new site. How do we write a blog about plastic cups that people actually want to read?
What do we put in cups? Delicious drinks. And what better way to promote a growing drink ware brand to party planners and caterers than by fun, appealing cocktail recipes? Two months in, and we’ve already seen increase traffic to the site and have received native social media promotion through brands we use in the cocktail recipes. We’re excited to see future growth for TOSSWARE through its great website. Check out the site and blog here.