Diff Eyewear model wearing pink sunglasses in front of a pink background lifestyle photography shoot by LA creative studio Small Green Door

DIFF EYEWEAR


DIFF makes charitable designer eyewear, for each pair sold DIFF donates a pair of reading glasses to someone in need.

DELIVERABLES:

Product Photography, Editorial Photography, Retouching

Diff Eyewear models in sunglasses against a pink background lifestyle photography by creative studio Small Green Door
Diff Eyewear photo grid of models wearing sunglasses against a pink background lifestyle photography by creative studio Small Green Door

THE CHALLENGE

DIFF Eyewear came to Small Green Door through a recommendation based on our technical lighting expertise and capabilities for full-set construction. Our 5,000 sq. ft. studio is fully modular with a wood shop, kitchen, hair and make-up room, and cyclorama for a large-scale on-model shoot. 

Diff Eyewear product and lifestyle photography grid of models wearing sunglasses shot by LA creative studio Small Green Door

IMPLEMENTATION

DIFF Eyewear wanted to center the 2018 Valentine's Day campaign around self-love. The DIFF art director hosted a casting call at our Commerce studio in order to find a range of models that could represent self-love for all kinds of bodies. For the shoot we built three 4 x 10 ft. pastel pink flats and used a variety of mirrors to accentuate the product. Out of focus flowers, soft lighting, and simple styling allowed accentuated the models' unique looks as well as the sunglasses.

Since the campaign was centered around self-acceptance, we chose not to retouch the models and instead focused retouching towards perfecting the coloring.  

Diff Eyewear models wearing sunglasses agains a pink background product and lifestyle photography by Small Green Door