Drawing inspiration from luxury lifestyle and street culture, DOPE is an elevated streetwear clothing and accessories brand with a strong following of tastemakers and music icons. DOPE approached Small Green Door early on in their brand journey when they had just moved from Indiana to LA with one little brick and mortar store.
E-commerce Web Design, User Experience Design, Lifestyle Photography, Creative Direction
THE CHALLENGE OF DIFFERENTIATION
DOPE came to us with a goal of elevated streetware, but in need of imagery that differentiates them within a competitive market. We collaboratively formed a image-making strategy that would emphasize the articles of clothing themselves as works of art. We executed marketing photo shoots with dramatic lighting and simplified backgrounds in order to achieve this effect.
FINDING THE RIGHT PLATFORM
DOPE went on to use this imagery in their e-commerce website in experimental ways that weren't working on the platform they were on. They came back to us looking for a web solution so we transferred their website to the Shopify platform. This platform seamlessly integrated with their inventory and shipping while allowing us to create unique user experiences. With both photography and web design in the same studio, we achieved a cohesive and brand-consistent look across platforms.